Some of us never stopped calling it the Sheffield Shield. Now everyone can officially call Australia’s domestic first class cricket trophy by its rightful name. But don’t thank Cricket Australia. God Bless Sanitarium and Weet-bix. Weet-bix is the new Sheffield Shield sponsor and having shown strong support for cricket in recent years, Sanitarium have chosen not to gratuitously brand the trophy.
Australian first class cricket can now continue a tradition that was severed in 1999 after 107 years. Lord Sheffield is pleased. I’m pleased. Three cheers for Weet-bix.